AdSense Rejected Your Site.
Here's Exactly Why—and How to Fix It.
Google rejects AdSense applications for specific, identifiable reasons. This guide breaks down every rejection category, explains what Google is really looking for, and gives you a concrete action plan to fix each issue before reapplying.
Find Out Why I Was RejectedThe 8 Most Common AdSense Rejection Reasons
Low Value Content
Thin, unoriginal, or auto-generated articles that don't genuinely help users. The most common rejection reason—and the vaguest. See our dedicated low value content guide for the full fix.
Insufficient Content
Not enough published content for Google to assess your site's purpose, quality, or audience. Common on new blogs, single-page tools, and sites with fewer than 10–15 articles.
Adult or Restricted Content
Your site contains or links to content that violates AdSense Program Policies—including adult themes, gambling content, alcohol promotions, or copyrighted material without license.
Missing Required Pages
No visible About page, Contact page, or Privacy Policy. Google uses these to confirm your site is operated by a real, accountable entity—not a spam operation.
Navigation & UX Issues
Confusing navigation, broken links, pop-ups that obstruct content, or a site that's hard to use on mobile. Google wants publishers whose sites deliver a good user experience.
Artificial or Invalid Traffic
Traffic from bot networks, paid click exchanges, or traffic that violates AdSense policies. Even if unintentional (e.g., a viral share from a questionable source), Google may flag this.
Domain/Ownership Issues
The domain is too new (under 6 months in some regions), the site is behind a login, or the domain was previously banned from AdSense under a different account.
Duplicate or Associated Account
Google detected that you already have an AdSense account, or your new account is associated with a previously banned account. Only one AdSense account is allowed per person.
What to fix for each rejection reason
| Rejection Reason | Primary Fix | Time to Reapply |
|---|---|---|
| Low value content | Rewrite thin articles with depth, add author bios, remove or noindex pages under 400 words | 4–6 weeks |
| Insufficient content | Publish 15–20 high-quality, original articles covering your niche in depth | 4–8 weeks |
| Policy-violating content | Remove or gate offending content; review AdSense Program Policies for your category | 2–4 weeks |
| Missing trust pages | Add About, Contact, and Privacy Policy pages with real information and footer links | 1–2 weeks |
| UX/navigation issues | Fix mobile layout, remove intrusive pop-ups, repair broken links, simplify navigation | 2–3 weeks |
| Traffic issues | Cut any paid traffic sources, review analytics for bot traffic, wait for clean traffic period | 4–6 weeks |
AdSense Rejection Questions
Why did Google reject my AdSense application?
The most common reasons are: low value or thin content, insufficient content volume, policy-violating content (adult, copyrighted, gambling), missing trust pages (About, Contact, Privacy Policy), and traffic from prohibited sources. Google sends a rejection email citing the primary reason.
How many times can you reapply for AdSense?
There is no official limit on AdSense reapplications. However, applying repeatedly without fixing the underlying issues will result in repeated rejections. Fix the cited problem first, wait 2–4 weeks for Googlebot to recrawl your site, then reapply.
How long after fixing issues can I reapply for AdSense?
Wait at least 2–4 weeks after making significant changes so Google can recrawl and re-index your content. Reapplying immediately after minor edits will likely result in the same rejection.
Can a new website get AdSense approval?
Yes, but new sites need sufficient content to demonstrate value. While there is no official post or age requirement, sites with fewer than 15–20 high-quality posts or less than 3 months of history are often rejected. Focus on content quality and trust pages first.
Does AdSense tell you why your application was rejected?
Yes—Google sends a rejection email with the primary reason and a link to relevant policy documentation. However, the reason given is sometimes vague (like "low value content") and may cover multiple underlying issues simultaneously.
Find out exactly what's blocking your approval
AdSense Audit scans your site against every known rejection criterion and gives you a prioritized list of what to fix before reapplying.
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