Eligibility Requirements

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Not every website qualifies for Google AdSense. Before spending hours applying, verify your site meets Google's content, policy, technical, and account requirements. Our free checker tells you exactly where you stand.

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Requirements Breakdown

Google AdSense eligibility requirements, clearly explained

Google's eligibility criteria span four categories. You must satisfy all "Required" criteria—failing even one will result in rejection.

● Required

Original, High-Quality Content

Your site must have original content that serves real user needs—not scraped, copied, or AI-generated filler. Google evaluates depth, expertise, and whether users would find your content genuinely useful.

● Required

Privacy Policy Page

A legally compliant Privacy Policy that mentions the use of third-party cookies for advertising (specifically Google's ad technology) must be accessible from every page via a footer link.

● Required

Policy Compliance

Your site must not contain content that violates AdSense Program Policies: no adult content, no copyrighted material, no gambling content, no dangerous products, no hate speech.

● Required

Site Ownership & Access

You must own or control the site. Content behind logins, password-protected pages, or sites under construction cannot be reviewed. Pages must be publicly accessible.

● Strongly Recommended

About & Contact Pages

While not always explicitly required, the absence of an About page and Contact page is a common rejection trigger—Google uses them to verify your site is operated by a real person or entity.

● Strongly Recommended

HTTPS & Mobile-Friendly

Sites using HTTP instead of HTTPS face steep disadvantages. Mobile usability is expected, not optional—the majority of web traffic is now mobile, and Google's review reflects this.

● Helpful

Domain Age (Regional)

In China and India, sites must be at least 6 months old. In other regions, there's no official age requirement, but newer sites with thin content are frequently rejected.

● Helpful

Established Traffic

No official minimum, but sites with no organic traffic are harder to evaluate. A pattern of real, engaged users strengthens your eligibility—especially for newer sites.

Common Disqualifiers

What automatically disqualifies a site from AdSense

DisqualifierSeverityCan It Be Fixed?
Adult or explicit contentBlocks ApprovalYes—remove or gate the content
Copyrighted material without licenseBlocks ApprovalYes—remove or obtain license
Previously banned AdSense accountPermanent BanGenerally no—a new account is prohibited
Missing Privacy PolicyBlocks ApprovalYes—add within hours
Thin or low-value contentCommon RejectionYes—rewrite articles with depth
Site under construction or privateBlocks ApprovalYes—make site publicly accessible
Traffic from prohibited sourcesCommon RejectionYes—stop prohibited traffic, wait 4-6 weeks
FAQ

AdSense Eligibility Questions

What are the requirements for AdSense eligibility?

To be eligible for AdSense, your site must: have original, high-quality content; comply with Google's content and Publisher policies; have an About page, Contact page, and Privacy Policy; use HTTPS; and have sufficient content for Google to assess quality. In China and India, the site must be at least 6 months old.

Is there a minimum traffic requirement for AdSense?

Google does not publish an official minimum traffic requirement for AdSense. Sites with very low traffic can be approved if the content quality is high. However, low traffic combined with thin content is a common rejection pattern.

Does AdSense require a minimum number of posts?

There is no official minimum post count. However, sites with fewer than 15–20 high-quality articles rarely pass the review. The focus should be on content quality and whether your site serves a clear, helpful purpose.

Can I apply for AdSense with a free domain?

Yes, free subdomains (like .blogspot.com or .wordpress.com) can be approved for AdSense through their respective platform's AdSense integration. However, custom domains generally have higher approval rates and give you more control over your setup.

Can I have multiple websites on one AdSense account?

Yes. Once your AdSense account is approved, you can add additional sites under the same account. Each added site goes through its own policy review before ads can serve on it.

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