Policy Center

AdSense Policy Violation:
How to Fix Every Type

AdSense policy violations can limit your ad serving, reduce your revenue, and ultimately suspend your account if left unresolved. This guide covers every violation category and gives you a clear fix for each one.

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Violation Categories

AdSense policy violation types & how to fix them

📄

Content Policy Violations

Issues with what your pages contain—the most common violation category.

What Triggers It
  • Adult or sexually explicit content on any indexed page
  • Content that glorifies or promotes violence
  • Dangerous products (weapons, drugs, counterfeit goods)
  • Hate speech or content targeting protected groups
  • Copyrighted content published without a license
How to Fix It
  • Remove the offending content entirely from the page
  • If content is necessary, gate it behind a login (ads won't serve there)
  • For copyrighted material, obtain proper licensing or use originals
  • Add noindex to any page that can't be fully cleaned
  • Request review after Googlebot confirms the fix
🖱️

Ad Behavior Violations

How your ads are implemented and displayed on your pages.

What Triggers It
  • Encouraging users to click ads ("Click our ads to support us")
  • Placing ads to maximize accidental clicks (near buttons, menus)
  • Modifying ad code to alter appearance or function
  • Running more than 3 ad units per page (legacy limit)
How to Fix It
  • Remove any text, images, or UI that draws attention to ads as clickable
  • Move ads away from interactive UI elements with at least 150px spacing
  • Only use unmodified AdSense ad code from your account
  • Use Auto Ads to let Google manage placement automatically
🚦

Invalid Traffic Violations

Suspicious or prohibited traffic patterns that Google detects on your ad inventory.

What Triggers It
  • Paid click exchange or "view my ads" programs
  • Incentivized clicks or paid-to-click traffic
  • Bot or automated traffic hitting ad-serving pages
  • Self-clicking your own ads (even accidentally)
How to Fix It
  • Immediately stop all traffic exchange or click incentive programs
  • Review your analytics for unusual traffic sources or bot-like behavior
  • Block suspicious traffic sources at the server or Cloudflare level
  • Wait 4–6 weeks for clean traffic data before requesting review
📱

User Experience Violations

Site behaviors that create a poor experience for users or manipulate ad visibility.

What Triggers It
  • Interstitial ads that block content on page load or after scroll
  • Pop-ups that trigger before a user can read content
  • Misleading navigation designed to generate page views
  • Ads inside scrolling text or auto-refreshing content
How to Fix It
  • Remove interstitials that appear before content loads
  • Delay any pop-ups until after meaningful engagement (30+ seconds)
  • Ensure navigation accurately represents site content
  • Never place ads in content that auto-refreshes without user action
The Fix Process

How to resolve a policy violation and get ads restored

1

Go to Policy Center

In your AdSense account, navigate to Policy Center. See all active violations with the affected URLs and violation type.

2

Fix the Issue

Address the specific violation on each flagged URL. Don't request a review until the fix is live and verifiable.

3

Confirm Recrawl

Use Google Search Console → URL Inspection to request indexing of fixed pages. Wait 24–48 hours for crawling.

4

Request Review

Return to the Policy Center and click Request Review. The review typically takes 1–3 weeks.

FAQ

Policy Violation Questions

How do I fix an AdSense policy violation?

First, identify the violation type in your AdSense Policy Center. Then remove or fix the offending content on the flagged URL. Wait for the changes to be crawled, then use the "Request Review" button in the Policy Center. Do not reapply as a new account—request a review on your existing account.

How long does an AdSense policy violation review take?

Policy violation reviews typically take 1–3 weeks after you submit a review request. Make sure you've fully resolved the violation before requesting—submitting before the fix is in place will result in the violation standing.

Can AdSense policy violations be appealed?

Yes. For most violations, you can fix the underlying issue and click "Request Review" in the Policy Center. For account-level suspensions, there is a formal appeal process accessible from your AdSense account dashboard.

What happens if I ignore an AdSense policy violation?

Ignored violations can escalate: ad serving may be limited on the affected URL, then on your entire site, and ultimately result in full account suspension. Address violations as soon as they appear in your Policy Center.

Can I get my AdSense account back after a suspension?

It depends on the reason. Violations from invalid traffic, policy-violating content, and ad behavior issues can often be resolved via the appeal process. However, bans related to fraudulent activity or creating a second account after being banned are typically permanent.

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AdSense Audit scans your site for content, behavior, and technical policy violations—and tells you exactly how to fix each one.

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